Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder’s original core values integrity, quality, commitment and innovation. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee.
Our core values

It may be an understatement to say that we work every day to uphold our founder’s core values. Because integrity, quality, commitment, innovation are not ideals we work towards. We live them. We breathe them. These values are the true essence of how we work and are in every product, service and opportunity we offer you. 

Our leadership

The quality of a company is expressed through the quality of its leadership. For nearly 175 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment and innovation.

Our strategy for success

For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world’s future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment suppler of choice.