Reliance Poultry Equipment was founded in 1986 and initially distributed poultry cages, plastic broiler equipment and gas heaters to the farming community in South Africa. Reliance has since developed a broad base of customers throughout South and Sub-Saharan Africa.

In the words of proud owner Peter Kinear:  "We pride ourselves on offering our customers manufacturing and after sales service excellence. This is confirmed by our long list of loyal and committed customers."